by
Kotler, Philip, author.
Format:
Books
Publication Date
2024
Excerpt:
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2024
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
by
Schaefer, Mark W.
Format:
Books
Publication Date
2014
Excerpt:
Société de l'information.
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
by
Langley, C. John, 1946-
Format:
Books
Publication Date
2008
Excerpt:
analysis -- Supply chain technology, managing information flows -- Demand management and customer services
by
Lanson, Jerry.
Table of contents http://catdir.loc.gov/catdir/toc/ecip078/2007001082.html
Format:
Books
Publication Date
2008
Excerpt:
-- Attribution -- Quotations -- Information selection -- Organization -- Background and context -- Reporting in a