by
Aaker, David A.
Format:
Books
Publication Date
2008
Excerpt:
Analysis -- Ch. 5. Environmental Analysis and Strategic Uncertainty -- Ch. 6. Internal Analysis -- Case
by
Aaker, David A.
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Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:
Books
Publication Date
2004
Excerpt:
on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup