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Cover image for Marketing research
Marketing research
Marketing research
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html
Format: 
Books
Publication Date 
2004
Excerpt: 
The Nature and Scope of Marketing Research -- A Decision-Making Perspective on Marketing Research
Available: Copies:
Cover image for Marketing research
Marketing research
Cover image for Marketing research
Marketing research
Marketing research
by 
Aaker, David A.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research
Format: 
Books
Publication Date 
1998
Excerpt: 
The Nature and Scope of Marketing Research -- A Decision-Making Perspective on Marketing Research
Available: Copies:
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