2 Results
00IIE
by 
Aaker, David A.
Format: 
Books
Publication Date 
2010 1996
Excerpt: 
product's physical attributes to consider its emotional benefits and introduce the brand-as-person, brand-as-organisation
Available: Copies:
Cover image for Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Format: 
Books
Publication Date 
1991
Excerpt: 
Product Line Management -- organization & administration.
Available: Copies: