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Andrews, J. Craig.
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Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by
Shimp, Terence A.
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Books
Publication Date
2014
Excerpt:
Communication in marketing.
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Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Communication in marketing.
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