by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
building: direct marketing, personal selling, and sales promotion -- Relationship building: public
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
commercials -- Creative strategy and the creative process -- Creative execution: art and copy -- Producing ads
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
Promotion. 10. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising -- Pt. 4