by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
building: direct marketing, personal selling, and sales promotion -- Relationship building: public
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
of the Communications Mix. 9. Relationship Building: Direct Marketing, Personal Selling, and Sales