by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
What is advertising today? -- The evolution of advertising -- The economic, social, and regulatory
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
economic, social, and regulatory aspects of advertising -- The scope of advertising: from local to global