4 Results
0000IIE
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
What is advertising today? -- The evolution of advertising -- The economic, social, and regulatory
Available: Copies:
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media
Available: Copies:
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Mass-média.
Available: Copies:
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media
Available: Copies: