by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
What is advertising today? -- The evolution of advertising -- The economic, social, and regulatory
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
Mass-média.
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media