by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
-- Pricing : understanding and capturing customer value -- Pricing strategies -- Marketing channels
by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- New-product development and product life-cycle strategies -- Pricing considerations and approaches
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics