4 Results
0000IIE
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
Available: Copies:
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing
Available: Copies:
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
selling and direct marketing -- Creating competitive advantage -- The global marketplace -- Marketing and
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
Available: Copies: