by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
selling and direct marketing -- Creating competitive advantage -- The global marketplace -- Marketing and
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the