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IIE
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00IIE
Cover image for Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
segmentation and customer relationship marketing -- Competitor analysis and sources of advantage -- Product
Available: Copies:
Cover image for Consumer behavior : building market strategy
Consumer behavior : building market strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
1998
Excerpt: 
detailed consumer analysis in order to understand markets and develop effective marketing strategies.
Available: Copies:
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