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Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
Personality not included : why companies lose their authenticity--and how great brands get it back
by 
Bhargava, Rohit.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Organization's Personality -- Ch. 4. Lessons from the Storytellers: Crafting a Backstory People Care About
Available: Copies:
Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
Personality not included : why companies lose their authenticity--and how great brands get it back
by 
Bhargava, Rohit.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Organization's Personality -- Ch. 4. Lessons from the Storytellers: Crafting a Backstory People Care About
Available: Copies:
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