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The future of brands : twenty-five visions

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Title:
The future of brands : twenty-five visions
Author:
Clifton, Rita.
ISBN:
9780333776735
Publication Information:
Basingstoke : Macmillan Press, 2000.
Physical Description:
xv, 112 p. : portss. ; 27 cm.
Subject Term:
Brand name products -- Case studies.

Branding (Marketing)

Brand name products -- Forecasting.
Added Author:
Clifton, Rita.

Maughan, Esther.
Copies:
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