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IIE
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00IIE
Cover image for Cases in marketing management
Cases in marketing management
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2011
Excerpt: 
Cases in marketing management / Clow, Kenneth E.
Available: Copies:
Cover image for Services marketing
Services marketing
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian
Available: Copies:
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