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Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Contents note continued: Personal Interviews and Intercept Studies -- Internet Surveys -- Mixed
Available: Copies:
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free
Available: Copies:
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