by
Cravens, David W.
Oxford Scholarship Online https://doi.org/10.1093/oxfordhb/9780199569458.001.0001
Table of contents http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html
Table of contents http://catdir.loc.gov/catdir/toc/fy11pdf04/2010933155.html
Format:
Books
Publication Date
2011
Excerpt:
The Oxford handbook of strategic sales and sales management / Cravens, David W.
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
Format:
Books
Publication Date
2009
Excerpt:
management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:
Books
Publication Date
2006
Excerpt:
. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and