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Cover image for Marketing : creating and keeping customers in an e-commerce world
Marketing : creating and keeping customers in an e-commerce world
Marketing : creating and keeping customers in an e-commerce world
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing : creating and keeping customers in an e-commerce world / Zikmund, William G.
Available: Copies:
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
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