by
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format:
Books
Publication Date
2008
Excerpt:
-- Advertising, learning and memory -- The attention continuum -- What ad-liking means -- Recognition, recall and
by
Du Plessis, Erik.
Format:
Books
Publication Date
2005
Excerpt:
-- The 'brand memory-advertising memory' paradigm -- Advertising memories -- What tumbles out first