by
Fill, Chris.
Format:
Books
Publication Date
2012
Excerpt:
Business marketing face to face : the theory and practice of B2B / Fill, Chris.
by
Baines, Paul, 1973-
Format:
Books
Publication Date
2011
Excerpt:
Management -- 5. Marketing Strategy -- 6. Market Segmentation and Positioning -- 7. International Market
by
Fill, Chris.
Format:
Books
Publication Date
2002
Excerpt:
; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation