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Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

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Exploring the influence of brand aestethics on consumers' image of the Woolworths brand
Title:
Exploring the influence of brand aestethics on consumers' image of the Woolworths brand
Author:
Govender, Levania.
Personal Author:
Govender, Levania.
Publication Information:
2016.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author:
Independent Institute of Education. Vega School of Brand Leadership.
Copies:
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