4 Results
0000IIE
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Environment: Playing by the Rules -- Part III Assessing Global Market Opportunities -- Developing a Global
Available: Copies:
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
markets -- Culture, management style, and business systems -- The political environment: critical concern
Available: Copies:
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
environment: a critical concern -- 7. The international legal environment: playing by the rules -- 8
Available: Copies:
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1999
Excerpt: 
assessing global markets -- Business customs in global marketing -- The political environment : a critical
Available: Copies: