by
Lamb, Charles W.
Format:
Books
Publication Date
2012
Excerpt:
decisions -- Promotion and communication strategies -- Pricing decisions -- Technology-driven marketing.
by
Lamb, Charles W.
Format:
Books
Publication Date
2006 2005
Excerpt:
-- Pricing concepts -- Setting the right price -- Technology-driven marketing -- Internet marketing
by
Hair, Joseph F.
Format:
Books
Publication Date
2000
Excerpt:
. Technology and the new information age -- Part II. Designing the marketing research project: -- Ch. 6