Title:
Public relations
Author:
Jefkins, Frank William.
ISBN:
9780273634324
Personal Author:
Edition:
5th ed. / rev. and edited by Daniel Yadin.
Publication Information:
London : Financial Times Pitman, 1998.
Physical Description:
ix, 293 pages ; 24 cm.
Series:
Frameworks.
Abstract:
The new edition of this successful textbook has been revised and updated to take account of recent developments in the field of public relations, including advances in technology such as e-mail, desk-top publishing and the Internet.