by
Keegan, Warren J.
Format:
Books
Publication Date
1995
Excerpt:
Financial Decisions -- 7. Global Marketing Information Systems and Research -- 8. Global Segmentation
by
Keegan, Warren J.
Table of contents http://www.gbv.de/dms/bowker/toc/9780133572605.pdf
Format:
Books
Publication Date
1989
Excerpt:
Factors -- Social and Cultural Environments: Impact on Marketing Industrial Products -- Social and