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000IIE
Cover image for Instructor's manual with case guide and test item file
Instructor's manual with case guide and test item file
Instructor's manual with case guide and test item file
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
Instructor's manual with case guide and test item file / Kotler, Philip.
Available: Copies:
Cover image for Marketing management.
Marketing management.
by 
Kotler, Philip.
Format: 
Video disc
Publication Date 
2009
Excerpt: 
Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.
Available: Copies:
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Attracting and Retaining Customers -- Customer Profitability: The Ultimate Test -- Implementing Total Quality
Available: Copies:
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