2 Results
00IIE
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business
Available: Copies:
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
marketing opportunities -- Consumer decisionmaking -- Business marketing -- Segmenting and targeting markets
Available: Copies: