by
Lamb, Charles W.
Format:
Books
Publication Date
2010
Excerpt:
-making -- Analysing the competitive situation -- Information for marketing decision-making and marketing research
by
Lamb, Charles W.
Format:
Books
Publication Date
2008
Excerpt:
-- Understanding consumer decision-making -- Assessing the competitive situation -- Information for marketing
by
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format:
Books
Publication Date
2004
Excerpt:
-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing