by
Lee, Kiefer.
Publisher description http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html
Format:
Books
Publication Date
2009
Excerpt:
Changes and new challenges -- The global marketing environment -- Understanding globalization
by
Lee, Kiefer.
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
Format:
Books
Publication Date
2005
Excerpt:
globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage