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000IIE
Cover image for Services marketing.
Services marketing.
Services marketing.
by 
Zeithaml, Valarie A.
Format: 
Books
Publication Date 
2008
Excerpt: 
McGraw-Hill Higher Education ; McGraw-Hill [distributor],
Available: Copies:
Cover image for Principles of service marketing and management
Principles of service marketing and management
Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
. Pricing Strategies for Services -- ch. 9. Promotion and Education -- ch. 10. Service Positioning and
Available: Copies:
Cover image for Services marketing
Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
Shostack -- Loyalty-Based Management / Frederick F. Reichheld -- Boston Center for Adult Education
Available: Copies:
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