by
Machado, Ricardo.
Format:
Books
Publication Date
2013
Excerpt:
The nature and role of pricing in the organisation -- Value -- The role of price in the marketing
by
Cant, M. C. (Michael Colin), 1957-
Format:
Books
Publication Date
2008
Excerpt:
Solidarity -- Debonairs Pizza -- The Hotdog Café Story -- Low-cost airlines -- Value-based competiton in the