by
Perreault, William D., Jr.
Format:
Books
Publication Date
2002
Excerpt:
organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in
by
Perreault, William D.
Format:
Books
Publication Date
2000
Excerpt:
organization -- Focusing marketing strategy with segmentation and positioning.
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
organization -- Finding target market opportunities with market segmentation -- Evaluating opportunities in the