2 Results
00IIE
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Product management and new-product development -- Place and development of channel systems -- Distribution
Available: Copies:
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of
Available: Copies: