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McDonald, Malcolm.
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Market segmentation : how to do it and how to profit from it
Market segmentation : how to do it and how to profit from it
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McDonald, Malcolm.
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Books
Publication Date
2012
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John Wiley & Sons,
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Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by
McDonald, Malcolm.
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Books
Publication Date
2011
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John Wiley & Sons,
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