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Marketing planning for services

McDonald, Malcolm.

Format:

Books

Publication Date

1996

Excerpt:

Marketing planning for services / McDonald, Malcolm.

Available: Copies:

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

McDonald, Malcolm.

Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html

Format:

Books

Publication Date

2008 2007 2002

Excerpt:

Malcolm McDonald on marketing planning : understanding marketing plans and strategy / McDonald

Available: Copies:

Marketing plans for service businesses : a complete guide

McDonald, Malcolm.

Format:

Books

Publication Date

2006

Excerpt:

McDonald, Malcolm. Marketing planning for services.

Available: Copies:

The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

Available: Copies:

Marketing plans : a complete guide in pictures

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Excerpt:

Marketing -- Planning.

Available: Copies:

Marketing : a complete guide in pictures

McDonald, Malcolm.

Format:

Books

Publication Date

2011

Excerpt:

Marketing -- Planning.

Available: Copies:

Marketing plans for service businesses : a complete guide

McDonald, Malcolm.

Format:

Books

Publication Date

2011

Excerpt:

Service industries -- Planning.

Available: Copies:

Creating powerful brands.

De Chernatony, Leslie, 1953-

Format:

Books

Publication Date

2011

Excerpt:

and sustaining added values -- 11. Brand planning -- 12. Brand evaluation.

Available: Copies:

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- Planning.

Available: Copies:

Marketing : a complete guide in pictures

McDonald, Malcolm.

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- Planning.

Available: Copies:

Creating powerful brands in consumer, service and industrial markets

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Planning.

Available: Copies:

Marketing plans that work

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html

Format:

Books

Publication Date

2002

Excerpt:

Marketing -- Planning.

Available: Copies:

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