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Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Marketing plans : a complete guide in pictures
Marketing plans : a complete guide in pictures
Marketing plans : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Market segmentation : how to do it and how to profit from it
Market segmentation : how to do it and how to profit from it
Market segmentation : how to do it and how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
right. It is an essential text for professionals and students based on a wealth of practical experience
Available: Copies:
Cover image for Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability : a new metrics model to measure marketing effectiveness
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011 2009
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Creating powerful brands.
Creating powerful brands.
Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy
Malcolm McDonald on marketing planning : understanding marketing plans and strategy
Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by 
McDonald, Malcolm.
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html
Format: 
Books
Publication Date 
2008 2007 2002
Excerpt: 
"As a busy marketing professional or student, you'll find that this information-crammed guide to
Available: Copies:
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2006
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Market segmentation : how to do it, how to profit from it
Market segmentation : how to do it, how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2004
Excerpt: 
1:OS-STUDENT
Available: Copies:
Cover image for Creating powerful brands in consumer, service and industrial markets
Creating powerful brands in consumer, service and industrial markets
Creating powerful brands in consumer, service and industrial markets
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2003
Excerpt: 
1:OS-STUDENT
Available: Copies:
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