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0000IIE
Cover image for McQuail's Mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2010
Excerpt: 
, familiarizing students with the critical research texts in the field; a new streamlined structure for better
Available: Copies:
Cover image for McQuail's mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Media genres and texts -- Audience theory and research traditions -- Audience formation and experience
Available: Copies:
Cover image for McQuail's mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2000
Excerpt: 
and research traditions -- Audience formation and experience -- pt. 6 Effects. The effect research
Available: Copies:
Cover image for Media performance : mass communication and the public interest
by 
McQuail, Denis.
Format: 
Books
Publication Date 
1992
Excerpt: 
methods -- Media organizational performance: models and research options -- Media freedom -- Concepts and
Available: Copies: