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00IIE
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
society: ethics, regulation, and social responsibility -- Advertising and the marketing process -- pt. 2
Available: Copies:
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process -- Pt. II
Available: Copies:
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