3 Results
000IIE
by 
Perreault, William D.
Format: 
Books
Publication Date 
2009
Excerpt: 
Basic marketing : a marketing strategy planning approach / Perreault, William D.
Available: Copies:
by 
Perreault, William D.
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Buyer behavior -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning
Available: Copies:
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
customers and their buying behavior -- Elements of product planning for goods and services -- Product
Available: Copies: