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Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing management : knowledge and skills / Peter, J. Paul.
Available: Copies:
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing management : knowledge and skills / Peter, J. Paul.
Available: Copies:
Cover image for Consumer behavior & marketing strategy
Consumer behavior & marketing strategy
Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and
Available: Copies:
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- 3. Introduction to affect and cognition -- 4. Consumers' product knowledge and involvement -- 5
Available: Copies:
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