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00IIE
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
and Systems for Decision Making. Consumer Behavior. Organizational Buying. Market Segmentation. The
Available: Copies:
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
-- 4. Organizational buyer behavior -- 5. Market segmentation -- -- Pt. C. The marketing mix -- 6
Available: Copies: