3 Results
000IIE
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2011
Excerpt: 
case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how
Available: Copies:
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
emotionally connect with potential tourists.By focusing on a range of global case studies, Destination
Available: Copies:
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2002
Excerpt: 
practitioners and academics international case studies, including Wales, Australia, New Zealand, Eastern Europe
Available: Copies: