by
Morgan, Nigel.
Format:
Books
Publication Date
2010
Excerpt:
historical context / Wally Olins -- Nation brands and the value of provenance / Simon Anholt -- The country
by
Morgan, Nigel.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Format:
Books
Publication Date
2002
Excerpt:
branding -- 3. Nation brands: the value of 'provenance' in branding -- 4. Branding for success -- 5. The