by
Ries, Al.
Format:
Books
Publication Date
2005 2004
Excerpt:
The origin of brands : how product evolution creates endless possibilities for new brands / Ries
by
Ries, Al.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html
Format:
Books
Publication Date
2004
Excerpt:
"In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution