by
Ries, Al.
Format:
Books
Publication Date
2002
Excerpt:
-- Advertising likes old names. PR likes new names -- Advertising is funny. PR is serious -- Advertising is
by
Ries, Al.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html
Format:
Books
Publication Date
2002
Excerpt:
-- Dealing with Names -- A New Role for Advertising -- Maintaining the Brand -- Keeping On Course -- Firing
by
Ries, Al.
Format:
Books
Publication Date
2000 1999
Excerpt:
Business names.