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Cover image for The origin of brands : discover the natural laws of product innovation and business survival
The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
The origin of brands : discover the natural laws of product innovation and business survival / Ries
Available: Copies:
Cover image for The origin of brands : how product evolution creates endless possibilities for new brands
The origin of brands : how product evolution creates endless possibilities for new brands
by 
Ries, Al.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
-- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category
Available: Copies:
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