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Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2013
Excerpt: 
International consumer behavior in the 21st century : impact on marketing strategy development /
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Cover image for Up against the retail giants : targeting weakness, gaining an edge
Up against the retail giants : targeting weakness, gaining an edge
by 
Samli, A. Coskun.
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004017560.html
Format: 
Books
Publication Date 
2004
Excerpt: 
. Capitalizing on market potentials -- Ch. 6. Consumer behavior and retail strategy -- Ch. 7. Strategy
Available: Copies:
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