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00IIE
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.
Available: Copies:
Cover image for Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
by 
Schmitt, Bernd.
Publisher description http://www.loc.gov/catdir/description/simon033/99018003.html
Contributor biographical information http://www.loc.gov/catdir/bios/simon051/99018003.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Corporate image.
Available: Copies:
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