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000IIE
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising media planning.
Available: Copies:
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising media planning.
Available: Copies:
Cover image for Advertising
Advertising
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2000
Excerpt: 
Advertising media planning.
Available: Copies:
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