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Semenik, Richard J.
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Promo 2
by
O'Guinn, Thomas.
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Books
Publication Date
2013
Excerpt:
Sales promotion -- Management.
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Advertising and promotions : an integrated brand approach
by
Semenik, Richard J.
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Publication Date
2012
Excerpt:
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
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